Does your local grocer bully apples?

Have you ever witnessed an event that made you want to change? If you said No, you are totally wrong. You see it every single waking moment of your life. A bum asking for change. A fishy caught in a six pack of beer plastic. Trash where you parked the car that morning. The world is slowly going to shit around us. And it seems we may have forgotten how “WE” caused it. Simple. We stopped using our brain.

Let me introduce you to Abhi Ramesh founder and CEO of Misfits Market. In case you have never heard of him or his company here’s a quick synopsis. Man visits apple farm, notices fallen apples being fed to pigs, or used for cider. Love a crisp Hard Cider on a fall day. But there are more apples on the ground. What to do with all these apples. Apple Farmer explains what happens to our fruits and veggies when we no longer want them. Off with their heads. Upset with how waste is being treated, Ramesh decides to take the waste and profit off of it. God Bless America. That profit building Pennsylvania based company is called Misfits Market. Boom. Saves the planet one bruised apple at a time.

This guy took what would have been a complex expensive clean up and packaged it into a box shipped to your front door. Or side door for all you “package thieves” out there. Starting at just 19 bucks you can get not so pretty but delicious, fresh fruits and veggies delivered weekly or biweekly. Your choice.That almost sounds illegal. Puff Puff Pass. 160 million of our hard working “dollhairs” goes to food we end up throwing away. Repeat that again. It’s absolutely insane that people go hungry in this country. Things need to change like yesterday. Viva la revolución. Any who, I have been trying out this “little hidden 37 thousand following” business for a few months now. And it has seriously changed dinner around here.

Dinner can sometimes feel like you’ve been stranded out at sea; limited food supply. You look up recipes but you never have the right ingredients. Rhubarb Schmubarb. Time at the produce aisle can be overwhelmingly confusing. How much is a pound. You didn’t inherit your ancestor’s green thumb. 35% of households grow their own food. That is where Misfits comes along. Usually it contains all the stuff I wouldn’t normally buy at the supermarket but am lucky enough to try. Your five year old self would be so proud.  The hours I spend scrolling Tasty is more focused on the food I know I have. My whole cooking experience feels like a day in 7th grade science.

When I first started the box, biweekly, I wanted to use it as a substitute for my carb intake. Mama loves her carbs. It worked for a little while, but I missed the rice. Latinos del Mundo. Since I am overly obsessed with those healthy bowls every restaurant is doing. I figured why not make my own bowls for dinner. Every night I am peeling, mixing, twisting, pulling together various side dishes. My meals are almost if I say so myself “Top Chef” worthy. Toot Toot. It has been fun to cook again and not make the same damn dish over and over again. It also feels like I am doing something good for the environment. By your powers, combined I am Captain Planet.

If there is one thing I learned from this box, it’s that we have the resources to make all of our dreams come true. When you wish upon a star. Whether it’s to turn waste into money or eat more veggies. We are all capable of change. If one person can alter the way we eat and package waste, imagine what a group of us can do. Buying Misfits isn’t going to turn you into a kombucha making vegan. I just hope it helps keep the wallet fatter, the fridge fuller and the world less smellier. So if you see something that you believe is wrong or dumb, fix it. Hell make some money out of it. You don’t have to buy this box because I told you so. I am telling you so. All you have to do is buy produce at the grocery store, look at your receipts and tell me how much you can get for just 19 buckaroos.

Love More, Peace More and Roar More.

Your Non Vegan Veggie Loving Spirit Guide,


The Allieway is an open forum ready to hear, listen, create and share. You can contact me via email,, Instagram, Facebook or Twitter


  1. katie davies

    February 25, 2019 at 11:53 am

    This is such a fab idea we are currently trying to change our lifestyle to create a zero waste life. I say bring back the fruit and veg shops!

    1. LivetheAllieWay

      February 25, 2019 at 12:20 pm

      I saw something similar on facebook about a market that lets you buy only what you use, even with shampoo and conditioner. That would be cool to have.

  2. Stacie

    February 25, 2019 at 12:20 pm

    I LOVE this idea! If I can save a few bucks by buying “not so pretty” produce, I’m all in. It all goes to the same place, after all.

  3. Beth Pierce

    February 25, 2019 at 4:46 pm

    I love that they are repurposing disregarded produce! What a lovely concept for our planet!

  4. Sara Welch

    February 25, 2019 at 4:48 pm

    This is a great idea! I agree it’s insane people are starving in the US. So many restaurants throw out food that isn’t bad; it would be great if they could get in on this business plan!

  5. Danielle Wolter

    February 25, 2019 at 8:58 pm

    i love the idea of saving money by buying non-perfect produce. what a unique business model!

  6. Heather

    February 25, 2019 at 11:04 pm

    This is an awesome concept. We shouldn’t waste any food, no matter if it fell off of a tree or not.

  7. Anosa

    February 26, 2019 at 1:58 am

    We have an apple tree and we loose enough of them when they fall from the tree and rarely ever use them up.

  8. eli

    February 26, 2019 at 7:16 am

    haha that was a really attention catching title. had no idea what to expect from the post at first

  9. Nancy at Whispered Inspirations

    February 26, 2019 at 10:30 am

    I love this idea! If it helps to not waste, I’m all for this! Kinda genius!

  10. Sincerely Miss J

    February 26, 2019 at 11:32 am

    I agree with the other commentators. Great idea. We are also trying to live the no waste life.

  11. Catherine

    February 26, 2019 at 11:39 am

    A great concept behind the brand and it sounds like a great subscription service to check out! Thanks for sharing!

  12. Karla

    February 26, 2019 at 1:20 pm

    The idea is great. I also love your voice and your writing. This is so down to earth.

  13. Farmhouse Mama

    February 26, 2019 at 1:54 pm

    This is such an interesting idea! I had no idea this existed but I love the idea of saving money on “not so pretty” produce!

  14. Lees Garcia

    February 26, 2019 at 1:56 pm

    Ive heard of this and think it’s the absolute best idea! As someone who is always looking to diminish their waste and live an all around healthier lifestyle, delivery of goods is also on my mind.

  15. Yeah Lifestyle

    February 26, 2019 at 3:21 pm

    What a great business idea and a way to reduce wastage. Misfits Market sounds like a great business.

  16. Lisa

    February 26, 2019 at 4:21 pm

    I actually look for the misshapen fruits and vegetables! They taste just as good and sometimes at a lower price!

  17. Kisha Stewart-Harris

    February 26, 2019 at 10:14 pm

    My family lives very near several apple orchards and I’m sure they might have something similar to this as a way of getting rid of all their unwanted apples. This has given me the idea to give them a call and see what deals they may offer.

  18. Alexandra Cook

    February 27, 2019 at 2:51 am

    I myself would love to buy a non-perfect produce. I can save money too. It can be good sometimes.

  19. Preet

    February 27, 2019 at 2:52 am

    I just love the idea. Food should not be wasted even if it’s not perfect produce.

  20. Rosey

    February 27, 2019 at 5:53 am

    My daughter wants to be one of those who grows her own food. I didn’t realize the percent was so high, actually, of people who do.

  21. John Mulindi

    February 27, 2019 at 1:36 pm

    What a good idea! How I wish everyone could do this. Thanks for sharing.

  22. Bella and Dawn at Dear Mummy Blog

    February 27, 2019 at 8:52 pm

    What a fab idea to repurpose – very good for the planet too! Everyone should do this!

  23. Jasmine Hewitt

    February 27, 2019 at 10:11 pm

    i love this concept. great way to repurpose and cut down on waste

  24. Khushboo Motihar

    February 28, 2019 at 11:17 am

    This is such a cool concept. I hate wasting fruits and veggies just because they don’t look “pretty”. This man is doing an incredible job

  25. natalie

    February 28, 2019 at 2:45 pm

    Such a good idea – I hate the thought of so much waste!! Great post!!

  26. Suzanne

    March 1, 2019 at 1:54 pm

    I never thought of it this way! Thanks for the insight! Food should never be wasted, of any kind.

  27. Cherry

    March 11, 2019 at 3:46 pm

    Dang 19 bucks that’s cheap ima have to invest in that once I live on my own ! Great read babes! Very informative ! And one box good for two ppl all week or just good for two days ?

    1. LivetheAllieWay

      March 11, 2019 at 4:12 pm

      for us two it seems to be enough

  28. Becca Talbot

    March 30, 2019 at 4:48 pm

    Love your mini synopsis of their company! “Off with their heads” haha! x

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